Strategy • Creative Direction • Campaign Identity • Art Direction • Naming • Digital Comms • Print • Events
Cycling in the borough increased by 24% over the two year period the campaign ran
Website won London Cycling Awards best digital campaign in 2015
‘Just can’t get enough’ film received over 250k views on Vimeo
Campaign had press coverage on 128 occasions including features in the Guardian, Time Out and Independent
A survey of 500+ residents found that 33% said that because of Bikeminded they are now cycling on average 10 miles a week more