To create a brand identity for an ambitious new bespoke estate agency. Focussing exclusively on selling houses and luxury flats in the Notting Hill, the brand needed to exude confidence, stand out from its competitors and feel established. More private members club than glass-windowed high-street shop.
Beam put together the team - from copywriter to interior architects, illustrators, programmers and photographers - to create a suitably different and memorable visual and literal language to reflect the brands objectives. From customized Pashley bikes to bespoke Hampers and Keyrings, exterior and interior signage, murals and a complete suite of printed marketing collateral, Beam has given Crayson an identity that is easy for them to own and is consistent across a broad range of touchpoints.