Playtime / Royal Borough of Kensington and Chelsea

To highlight the great play facilities available in the borough, the Royal Borough of Kensington and Chelsea asked Beam to create a map that would encourage parents and children to make use of their local play centres.

Beam created a vibrant pathfinder map using playful shapes that mimicked the structures found at the centres to engage children and adults alike, encouraging them to explore their local area and discover the range of entertainment options available to them on their doorstep.