Living history / Abu Dhabi Tourism and Culture Authority
After the success of our work for the Abu Dhabi Art fair, Beam was invited to pitch on a new exhibition for TCA, entitled ‘Treasures of The World’. Through a collaboration between the British Museum and the Zayed National Museum in Abu Dhabi, the exhibition showcased over 250 historical objects, bringing to life elements of human history dating back two million years.
By creating a simplified illustration of each object, we developed a flexible, integrated pattern that symbolised treasure and cultural evolution simultaneously, and formed the identity for the exhibition. The catalogue and print collateral referenced ancient leather and gold embossed sacred and religious texts, literally appearing like treasures in your hand.