Bikeminded cycle shorts / Royal Borough of Kensington and Chelsea

As part of the Bikeminded campaign to encourage local residents to take to their bikes, reduce carbon emissions and increase cycling through marketing-based initiatives, we designed a sub-identity for a short film competition. Using the snappy Bikeminded Cycle Shorts title, we created a logo and posters as well as digital submissions platform for online management of the competition.

To launch the competition and act as a call for entries, Beam directed and produced the short animation, working with the same iconic info-graphic illustration elements that have formed the hub of the identity.